Beschreibung The front and back of the Japanese cashless market: Understand platformer strategy in 30 minutes (Japanese Edition). 【値引中】コロナウィルスの影響により外出を自粛されている方が多いと思います。2020年9月30日まで書籍の販売価格を690円→500円に変更しています【追記】19年11月18日（月）なぜこのタイミングでLineはYahoo!との経営統合を決意したのか、統合協議の裏側にある背景や事情を読み解き、番外編として記事を追加。PayPay、LinePay、メルペイ、d払い、RPay（楽天Pay）・・・2019年度、大手事業者が大挙してキャッシュレス領域に参入し、その手段がなんで、「QRコード」決済なのか？赤字覚悟の出血大サービス（100億円還元、20%ボーナス）を継続する理由はどこにあるのか？素朴な疑問を持った筆者が、その背景にある大手プラットフォーマーの思惑、そして、QRコード決済を普及させた先で目指す一つのゴールである中国アリババのAlipayモデルを読み解き、現在の日本で、アリババに最も近づけそうな事業者（企業）を明らかにします。〈内容〉第１章 プラットフォーマーの定義第２章 日本におけるキャッシュレス決済の見通し第３章 やっぱりＱＲコード決済は主役でない理由第４章 誰もが目指す一つのゴールＡｌｉＰａｙモデル第５章 ＱＲコード決済の競争が過熱してしまう事情第６章 皆がＡｌｉＰａｙみたいになれない理由のいくつか第７章 ＯＭＯプラットフォームの必要十分条件第８章 マーケティング視点でＯＭＯを読解した結果番外編 LineとYahoo!なぜ統合へ？
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