Beschreibung Scientific Advertising by Claude Hopkins (Illustrated & Unabridged) (English Edition). The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales - Claude Hopkins, Scientific AdvertisingYour Scientific Advertising book by Claude Hopkins features:Unabridged (100% original content)IllustratedWorking table of contents About Scientific Advertising by Claude HopkinsWhether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising.Proven advertising methods backed up with evidenceHopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty. Learn the purpose of advertising and how to use it effectivelyHopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how to market successfully.Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.-David OgilvyThis edition also includes examples of adverts produced by Claude Hopkins through his career.Build advertising strategies that workWithin this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including:How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads.Just salesmanship - What is advertising and how is it best used?Offer service - The best ways to offer service to increase sales.Mail order advertising - What it teaches us and how we can apply it to our own adverts.Headlines - A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate.Psychology - Use Hopkins experience to direct people to buy and use your product.Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and out perform your competitors.Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this.Art in advertising - Should we use bespoke artwork or tried and tested visuals?Things too costly - What strategies are too costly to attempt in advertising.Information - How to give the consumer the best information to help them buy.Strategy - Rules for directing a campaign.Use of samples - How getting samples into peoples hands can increase sales.Getting distribution - Hopkins lays out how to get national distribution by starting small.Test campaigns - How to test different campaigns on the same audience.Leaning on dealers - Ways to get dealers to help your campaignIndividuality - Set yourself apart from competitors and what your tone should be.Negative advertising - Will it help your sales?Letter writing - Hopkins shows how to write a sales letter.A name that helps - How does a product name impact sales?Good business - See how good business impacts on consumer behaviour.
Claude Hopkins Scientific Advertising ~ Scientific Advertising, published by Crown Publishing, New York. In part, he said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” He went on to say, “Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379
Scientific Advertising by Claude Hopkins (Illustrated ~ A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising. Proven advertising methods backed up with evidence Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty.
Scientific Advertising (Illustrated) (English Edition ~ Scientific Advertising (Illustrated) (English Edition) eBook: Hopkins, Claude C.: : Kindle-Shop Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen.
Scientific Advertising by Claude Hopkins Free Instant PDF ~ Scientific Advertising. "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." Written by Claude Hopkins, 1923
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Scientific Advertising by Claude Hopkins (Illustrated ~ A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising. Proven advertising methods backed up with evidence Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty.
Scientific Advertising by Claude Hopkins (Illustrated ~ Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail .
The NEW Scientific Advertising :: An updated and expanded ~ Claude Hopkins' book Scientific Advertising is universally recognized to be one of the great classic works on how to make your advertising more successful. "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book 7 times," said the late David Ogilvy. Yet not one person out of a hundred who attend my marketing seminars has ever read it. That's .
Scientific Advertising by Claude Hopkins (Illustrated ~ A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising. Proven advertising methods backed up with evidence Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty.
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Scientific Advertising: Hopkins, Claude: 9781603868044 ~ Scientific Advertising Hardcover – Illustrated, February 1, 2014 by Claude Hopkins (Author) 4.3 out of . Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Apple. Android. Windows Phone. Android. To get the free app, enter your .
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Scientific Advertising: 21 advertising, headline and ~ In this powerful book he explains the process to get (and measure) results from your advertising. Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.
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Scientific Advertising: Hopkins, Claude C.: 9781607962366 ~ Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order .
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