Beschreibung The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50. Diploma Thesis from the year 2007 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2,3, University of Regensburg, 41 entries in the bibliography, language: English, abstract: There are many consultancies, for example, Interbrand, Brand Finance or Batten, Barton, Durstine & Osborn (BBDO) that create annual lists of companies ranked by their brand value. Over the years, these popular rankings have become more and more relevant to companies because they are of the opinion that they can thereby increase their degree of popularity. Therefore, an interesting question arises: Is there any connection between the company's brand value and its financial performance? The list of the one hundred most valued brands published by Interbrand, probably the most famous global branding consultancy of the world, has made its contribution to the increased popularity of brand value, not only in the United States but meanwhile also in Europe. If you peruse the best global brands 2006 list attentively, you will observe that nearly half of the companies, exactly 49%, are non-US companies, compared to only 37% in the year 2001. 37 of the 100 companies are from Europe, with Nokia as the most valuable European brand ranked as number six. Moreover, nine companies are based in Germany, sorted by brand value: Mercedes, BMW, SAP, Siemens, Volkswagen, adidas, Audi, Porsche, and Nivea. Further evidence for the raised acceptance and attractiveness of intangible assets, brand value included, provides the fact that since the early 1980s the share of intangible assets of concerns has increased from an average of 40% in their brand value to over 80% by the end of the 1990s. As a result, only about 20% of a company's brand value will be recorded by the accounting system. Thus, it is difficult for the companies to explain this overvalue to the shareholders. The first part of this paper deals with intangible assets in general. The first part concludes with the
The influence of brands and images on the financial ~ The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50 - Christian WeiĂ - Diploma Thesis - Business economics - Banking, Stock Exchanges, Insurance, Accounting - Publish your bachelor's or master's thesis, dissertation, term paper or essay
Autorenprofil / Christian WeiĂ / 2 eBooks / GRIN ~ The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50. Katalognummer 72146 Fach: Business economics - Banking, Stock Exchanges, Insurance, Accounting Kategorie: Diplomarbeit, 2007 Preis: US$ 10,99. Critical Discussion of the Predatory-Trading-Theory from Brunnermeier/Pedersen. Katalognummer 43609 Fach: Business economics - Banking .
The Impact of Brand Value on Financial Performance ~ The Impact of Brand Value on Financial Performance Feng Jui Hsu1, Tsai Yi Wang2,* and Mu Yen Chen3 Abstract This paper examines the relationship between brand value and stock performance of companies by using the historical stock performance of global brand stocks to test whether strong brands outperform the market index. A company is considered a brand stock if it is included in the annually .
The financial performance of the most valuable brands: A ~ We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and French (2015), we observe that the most valuable brands outperform the market during the overall period from 2000 to June 2018 as well as during .
THE INFLUENCE OF BRAND IMAGE ON SALES - TEXTROAD ~ actually use brands with images they see as being congruent with their actual self-concept (Malhotraet al., 1999). Surely, a product that is perceived as fitting an individual's self-image has a greater probability of being selected. That is why marketers try to create images for their brands so that
(PDF) The Influence of Brand Awareness and Brand Image on ~ The Influence of Brand Awareness and Brand Image on Brand Equity - an Empirical Study of Logistics Service Providers.pdf Available via license: CC BY-NC Content may be subject to copyright.
Brand Performance and Brand Equity - journal-archieves14 ~ performance.They declare that the brand profitability performance is an index of the financial share of a brand in relation with the retailing profits and is evaluated using the profit and the margin of profit while the brand market performance considers the market demands and 11.Department of Business Management,Rasht Branch,Islamic Azad University,Rasht,Guilan,Iran 12.Department of .
The influence of brand image and company reputation where ~ The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective Anca E. Cretu a,1, Roderick J. Brodie b,* a ACNielsen, Takupuna, Auckland, New Zealand b Department of Marketing, University of Auckland, Private Bag 92019, Auckland, New Zealand Received 14 December 2004; received in revised form 21 May 2005; accepted 3 August 2005
INFLUENCE OF BRAND NAME ON CONSUMER DECISION MAKING ~ INFLUENCE OF BRAND NAME ON CONSUMER DECISION MAKING PROCESS- AN EMPIRICAL STUDY ON CAR BUYERS. Assistant Professor Mohammed ALAMGIR University of Chittagong, Bangladesh, Bangladesh Lecturer Tasnuba NASIR University of Science and Technology Chittagong (USTC) University of Chittagong, Bangladesh tasnuba2003@yahoo Associate Professor Mohammad SHAMSUDDOHA University of Chittagong, Bangladesh .
Iris - Financial Service Brands MUST Think About ~ Why financial service brands need to think about influencer marketing . In a previous blog, we outlined how social influence can be powerful in improving positive consumer perceptions of brands . Identifying and focusing on other key leaders in the sector to drive and strengthen a firmâs brand to a larger market is crucial, as the shrinking Australian media landscape is making access to .
How Branding Influences Purchase Decisions [Infographic] ~ Brands that inspire a higher emotional intensity receive 3x as much WOM (word-of-mouth) as less emotionally-connected brands. Percentage of Brand Loyalty by Category and Gender. Category: Men: Women: Apparel: 30%: 16%: Automobiles: 48%: 40%: Financial services and investments: 43%: 34%: Home Electronics: 34%: 27%: Hotel and Resort: 32%: 21%: Household appliances: 25%: 18%: Smartphones and .
THE IMPACT OF BRAND IMAGES ON THE PURCHASING BEHAVIOR OF ~ Powerful brands create meaningful images in the minds of consumers with brand images serving as a means of differentiation from the competition and thus positively influencing customerâs purchasing behavior. However, until recently most marketing discussions in Business-to-Business settings focused exclusively on the performance characteristics of the product or on the needs of buyers .
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI ~ stakeholders' reliance, financial value and strategic position. The elements of the model are based on information obtained from literature review and structured interview with specialists in strategic management and marketing and some multi-business companies' managers. A questionnaire and confirmatory factor analysis (CFA) have been used to validate the measurement. Assessing the three .
How does brand image affect sales? - Platformax ~ True, Images are very important to influence buyers, especially brand image. Brand image by connecting with consumers and continuing to meet their needs. I suggest all businessmen should read this blog, this will help you to choose a proper and strong image for your store and brand.
Research on the Influence Factors of Brand Experience on ~ The influence of action experience on brand loyalty is also obvious. Consumers are eager to experience the life experience brought by brands through their participation in the consumption process. Therefore, customers must participate in the service process to realize their needs and obtain the required services. Advertising is the most common .
EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR ~ In the Results of Empirical Investigation part of the thesis the assumptions about the effect of brand image on consumer purchase behaviour are analysed in the context theoretical substantiation. The interviews were conducted with eight respondents who have experience and knowledge about footwear purchase activities. During the information collection process some meaningful findings are .
Impact of brand on Financial Performance ~ Gromark, J., & Melin, F. (2011). The underlying dimensions of brand orientation and its impact on financial performance. Journal of Brand Management, 18(6), 394-410.
Brand Influence Is More Than Good Communication â Brand ~ Brands arenât just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers. It doesnât really matter how much people know about your brand if you canât get them to buy it.
The Brand-Influencer Power Struggle / Intelligence / BoF ~ Lena Perminova at Paris Fashion Week Autumn/Winter 2018 / Source: Getty Images Share. 5 Comments By Victoria Berezhna March 15, 2018 05:28 Share. 5 Comments By Victoria Berezhna March 15, 2018 05:28 LONDON, United Kingdom â âI cannot pay taxes with a bag,â says Veronika Heilbrunner. With over 150,000 Instagram followers and collaborations with various high-end luxury brands under her .
The Effects of Brand Experiences, Trust and Satisfaction ~ The customer mind-set everything that exist in the minds of customers with respect to a brand; thoughts, feelings, experiences, images, perceptions, beliefs, attitudes and so on, that is, brand equity as defined by Ambler (2000). When consumers search for, shop for, and consume brands, they are exposed to utilitarian product attributes. However .
The impact of brand value on firm valuation: The ~ The efficient markets hypothesis suggests that the stock price of a firm reflects investor perceptions of the current and future earnings potential of all of its assets, both tangible and intangible. Brand value can be viewed as an intangible firm asset and research suggests brand value impacts stock prices. However, the effect of branding on consumers differs from its effect on organizational .
The influence of brand image and company reputation where ~ Empirical research that has demonstrated a positive influence of company reputation on customers' perception of value includes studies by Shapiro (1983) and Yoon, Guffey and Kijewski (1993). In another study of a business market, company reputation has been found to be ranked second behind price in influencing the value of an offering ( Lehmann & O'Shaughnessy, 1974 ).
The influence of branding strategy on financial ~ THE INFLUENCE OF BRANDING STRATEGY ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA BY ISAAC NJOROGE MUIRURI A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINSTRATION SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI NOVEMBER 2015 . i DECLARATION I declare that this project is my original work and has never been submitted for a degree in .
Brand awareness in business markets: When is it related to ~ ments, developing and maintaining strong brands is a key element of their marketing strategy (Aaker, 2002; Keller & Lehmann, 2006). In comparison, companies targeting business customers often put less strategic emphasis on branding (Bendixen, Bukasa, & Abratt, 2004). Consequently, according to the most recent brand ranking conducted by Business Week and Interbrand, only 17 Business-to-Business .
Growing Brands Through Sponsorship: An Empirical ~ Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance (Strategie, Marketing und Informationsmanagement) / Gross, Philip / ISBN: 9783658072490 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .