Beschreibung Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands. Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking―a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”?· How many banks will survive?· What is FinTech and why does it matter?· Can Banks become beloved brands and find their way to the consumer’s heart?· Why is there a disconnect between what we say and what we do in the industry?· Is inertia in banking a result of broken internal culture?· Which big brand or challenger will be at the top in 5 years?
Emotional Banking - Fixing Culture, Leveraging FinTech ~ Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands. Authors: Blomstrom, Duena Free Preview. Develops a unique concept (“Emotional Banking”) that speaks to the core of what is broken in banking today ; Showcases a series of real-life examples of brands that have achieved success as case studies; Features interviews with bankers, commentators, and .
Emotional Banking: Fixing Culture, Leveraging FinTech, and ~ Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands - Ebook written by Duena Blomstrom. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands.
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Emotional Banking™ – We must investigate customers ~ In her book “Emotional Banking ™ Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”, Blomstrom tells the story of having arrived at the realization that people’s feelings about their money were not investigated and her quest to explore why banks haven’t done so. Also in the book, some of the methods of cultural change that Duena has developed after working .
BOOK – Emotional Banking™ ~ The book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands” is now available in paperback and as a digital download from Palgrave McMillan and .
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