Beschreibung The Prisoner and the Penguin: And 75 Other Marketing Stories. The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren't just for pure enjoymentthey have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable storybook that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable, but all are true and remind marketers and businesspeople that the best marketing is something that people tell others about and retell over many years.
Prisoner and the Penguin: And 75 Other Marketing Stories ~ My pristine copy of The Prisoner and the Penguin emerged from my tube journey with it looking like it had been vandalised, such was the extent of my interaction! I enjoyed the stories immensely and will be re-using many of them in the future because they illustrate so many important lessons in a simple and memorable way. I appreciate the underlying premise to this book that a good story and a .
The Prisoner and the Penguin: And 75 Other Marketing Stories ~ The Prisoner and the Penguin: And 75 Other Marketing Stories by. Giles Lury. 3.58 · Rating details · 45 ratings · 8 reviews The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren’t just for pure enjoyment—they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook .
The Prisoner and the Penguin : and 75 other modern ~ Get this from a library! The Prisoner and the Penguin : and 75 other modern marketing stories. [Giles Lury]
The Prisoner And The Penguin And 75 Other Marketing ~ Sports Book Review: 75 Search and Rescue Stories. An insider's view of survival, death, and volunteer heroes who tip the balance when things fall apart by Shaun Roundy
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